Services · GTM Engineering

GTM Engineering — Enrichment, Lead Routing & CRM Automation

GTM engineering means building the automation a revenue team runs on — enrichment, lead routing, CRM and outbound integrations — as production systems, not a spreadsheet of one-off scripts. I build this the way I build any integration: hands-on, with agentic AI doing the implementation and a review discipline that catches what an unverified script would miss. Contract or fractional work.

What you get

Enrichment pipelines and lead-routing logic wired directly into your CRM and outbound tools, built and reviewed like production software rather than a one-off automation chain.
Integration engineering across the tools a revenue team actually runs on — CRM, enrichment providers, outbound sequencing — using the same agentic build-and-review discipline used on any production system.
Provider-agnostic automation — no single AI vendor or no-code tool hardcoded into the workflow.

Who it's for

Revenue or ops leaders who want enrichment and routing logic built as maintainable, reviewed automation, not a fragile no-code chain that breaks silently.
Teams that have outgrown an ad-hoc stack of point-tool automations and need someone to build and own the integration properly.

Who it's NOT for

If you specifically want someone with a multi-year track record inside the RevOps/GTM-tooling ecosystem, that's not my background — my track record is fifteen-plus years in product and engineering leadership (HSBC, Zopa, Shieldpay, Irys) and, currently, agentic software delivery at Appaya. What I bring to GTM engineering is the same integration and automation discipline, applied to revenue tooling.
A full-time in-house hire — this is delivered as contract or fractional work.
A strategy-only engagement — this is implementation, with something shipped and running.

How it runs

Starts with an audit of your current revenue stack and where automation is manual, missing or fragile.
Delivered as a contract engagement or fractional arrangement, cadence agreed per engagement.
Direct through Appaya Ltd, my own company.
Remote or London hybrid.

FAQ

What does a GTM engineer actually build?

Enrichment pipelines, lead-routing logic and CRM/outbound integrations — built and reviewed as production automation rather than a one-off script or no-code chain.

Is this the same as a "GTM engineer" job title?

Not exactly — a meaningful share of people using that title are selling into revenue teams rather than building for them. This page is about the deliverable: production-grade revenue automation, built using the same agentic engineering and review discipline used on any integration work.

Freelancer or agency?

Direct with me, working as Appaya Ltd — my own company.

How fast can you start?

Immediately — my notice period is immediate.

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